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My experience

I'm currently the Creative Director for an international marketing/communications agency called Kennedy Communications. In my first significant employment after receiving a BFA in visual communications, I worked my way up to Creative Supervisor (Creative Director) for the in-house advertising agency of a major western retail drug-store chain where I directed the design group on a wide variety of print and environmental mediums. My interest in "new media" led me to take on an Art Direction role with New Interactive, an agency that specialized in CD-ROM and web-based technologies for clients such as Intel, Microsoft and Tektronix. From there, I joined CMD, an agency that specialized in "Integrated Marketing and Communications" where my focus expanded to include campaign-based design work that spanned multiple media (print, web, video, CD-ROM- based training, print and environmental) where I continued work for Intel and Microsoft, but also broadened my client list to include Hewlett Packard, Dell, NW Natural, Cisco and others.

My current role is Creative Director for Kennedy Communications, where I now direct regular web, interactive, print and environmental work for Nike, Adidas, Sunglass Hut, and more while retaining many of my traditional high-tech clients.

You can snag a copy of my resume by clicking here, and you can see what my vendors and co-workers generally think of working with me by clicking here (you'll need to be logged in to LinkedIn to see my recommendations).

My approach

The common thread that winds through all of my clients is that they've all had a story to tell their story. The fist step I always take is to adopt their position as my own.

I know from years of experience that if the visual part of the message doesn't strike the right note, the words that support that story will likely be skipped over in favor of someone else's message whose visual presentation is on-target. Once we've managed to gain the full attention of the intended audience with that initial impression (image), the rest of the message must contain value to avoid being lost on the 3,000 or so other messages that everyone is bombarded with every day.