I’ve been the Creative Director for an international marketing/communications agency called Kennedy Global since 2005.

In my first significant employment after receiving a BFA in visual communications, I worked my way up to Creative Supervisor (Creative Director) for the in-house advertising agency of a major western retail drug-store chain where I directed the design group on a wide variety of print and environmental mediums. My interest in “new media” led me to take on an Art Direction role with New Interactive, an agency that specialized in CD-ROM and web-based technologies for clients such as Intel, Microsoft and Tektronix. From there, I joined CMD, an agency that specialized in “Integrated Marketing and Communications” where my focus expanded to include campaign-based design work that spanned multiple media (print, web, video, CD-ROM- based training, print and environmental) where I continued work for Intel and Microsoft, but also broadened my client list to include Hewlett Packard, Dell, NW Natural, Cisco and others.

You can check out my full resume by clicking here, and you can see what my “fellow-travellers” generally think of working with me by clicking here.

my passions

My family, my friends, my profession, mountain biking, motorcycling, snow skiing, hiking, Sunriver, photography, building things– the list seems to grow daily! I don’t much care for house-painting, and even though I’ve participated in several marathons and dozens of half-marathons, I’d rather ride my bike!

my approach to design

I know from years of experience that the story is everything, and if the visual approach doesn’t effectively and compellingly preview that story, the rest of the narrative will likely be skipped over in favor of the next message whose visual presentation is on-target. Once we’ve managed to gain the full attention of the intended audience with that initial impression, the rest of the message must contain value to avoid being lost on the 5,000 or so other messages that we’re all bombarded with every day. Brands are not just “the visuals” but the overall impression one imparts on the world, and brand consistency is also key in developing audience loyalty.