My work on Intel-branded projects spans several decades and three different design agencies, numerous iterations of their brand and involved a broad range of departments and deliverables.
Adobe and Intel combined resources and asked us to promote both the new Adobe Premier Elements software and Intel’s latest platform designed to appeal to aspiring amateur video producers. Our solution was a campaign based on a judged video contest that required participants to leverage the “Premier Elements” software. Grand prizes included full versions of Adobe Premier software and a high-performance Intel computer system.
The project scope included contest design and administration, website and video example. The campaign also included a social media component well before such efforts were commonplace.
One of my very first projects as Creative Director for Kennedy Global was to provide tradeshow booth support for Intel’s participation in the 2006 Linux World Expo.
Because of my previous work with Intel, I was aware of the eminent launch of the “Leap Ahead” campaign slogan and was given permission to apply it to Intel’s presence at the convention. Our client loved the approach so much that just prior to the event, they shifted the visual focus of the rest of their theme to more tightly match my visual approach.
I was introduced to the Intel Retail Edge program while working as the principle art director on the Intel account at the CMD agency. When I moved over to Kennedy, the Retail Edge group moved with me.
Our work included the design and development of quarterly promotional campaigns that provided education and engagement for sales associates at big box stores like Best Buy. Deliverables included a range of print and electronic tools that offered speaking points and training that helped sales associates more effectively talk to customers about the features and benefits of Intel products. The material was designed to be fun and engaging so that associates would take the time to learn about the Intel brand and its range of offerings.
In a tradeshow environment where every exhibitor seems to be visually screaming for attention, these booth property graphic themes took on a subtly different tack: entice curiosity with evocative content. By presenting their position in the form of questions, Intel was able to rise above the din with a virtual whisper.