Client: Intel
My work on Intel-branded projects spans several decades and four different design agencies, numerous iterations of their brand and involved a broad range of departments and deliverables. Click on each image for a closer look, click outside of the image to return.
Intel Sales & Marketing Group Foundations Training Program Series
In a six-part series of courses, we made broad use of an interface framework that closely resembled a video conference experience for many of the courses to make the experience very true to life in the global Intel culture. The training was interspersed with segments of interactive graphics designed to dynamically underscore key points of the training, and strategically placed “Knowledge Checks” queried user understanding as the training progressed. Four of the six courses were created using Articulate Storyline software, conforming with SCORM and accessibility guidelines and tracked with Intel’s learning management system, each course was designed easily to fit into busy staff schedules and provided documentation showing which staff members had completed the courses.
The two remaining courses were designed as Virtual Instructor Led events using PowerPoint presentations that took advantage of the same visual structures that were used in the online modules which simulated video conference scenarios that were occasionally “freeze-framed” to discuss key points in the curriculum. The packages included pre-training assignments as well as small-group discussion sessions, and each presenter was supplied with a complete pdf-based facilitator guide for easy reference.
Since the interface had to be designed long before most of the content had been fully developed, the entire training sequence leveraged a single flexible interface layout based on a 12-column grid to maintain visual consistency throughout the series. The result was enthusiastically received, with Intel review teams rating the training a 4.5 and 5.0 (on a scale of 1-5) for ease of use and comprehensibility.
My role: Visual concept development, UX/UI development, art direction & layout, image editing, illustration, video graphics support, Storyline programming.
Intel/Adobe Premier Elements promotion
Adobe and Intel combined resources and asked us to promote both the new Adobe Premier Elements software and Intel’s latest platform designed to appeal to aspiring amateur video producers. Our solution was a campaign based on a judged video contest that required participants to leverage the “Premier Elements” software. Grand prizes included full versions of Adobe Premier software and a high-performance Intel computer system.
The project scope included contest design and administration, website and video example. The campaign also included a social media component well before such efforts were commonplace.
Since this was a co-branded effort, alternate designs of the promotional theme proposed a more “grass-roots” and “home-grown” visual appeal, but were rejected in favor of strict Adobe visual guidelines. Other campaign spokesmodels were also proposed, but the Adobe staff insisted that I present myself as the face of the campaign.
My role: Visual concept development, UX/UI, art direction & layout, image editing, fashion modelling.
Performance Check Tool Interface
The Intel Performance Check tool provided a simple and intuitive way to view and assess system performance. With options to see what applications and system tasks are running at any given time, users could gain valuable insights about the specifications, capabilities and capacities of any Windows-based computer.
The Performance Check tool was also intended to be used for making side-by-side comparisons of computing hardware to help narrow a search for the ideal platform to suit specific computing needs.
My role: Visual concept development, UX/UI development, art direction & layout.
Linux World Booth Support Elements
One of my very first projects as Creative Director for Kennedy Global was to provide tradeshow booth support for Intel’s participation in the Linux World Expo.
Because of my previous work with Intel, I was aware of the eminent launch of the “Leap Ahead” campaign slogan and was given permission to apply it to Intel’s presence at the convention. Our client loved the approach so much that just prior to the event, they shifted the visual focus of the rest of their theme to more tightly match my conceptual and visual approach.
My role: Ideation, visual concept development, art direction & layout, image editing, production supervision.
Intel Retail Edge Training Components
I was introduced to the Intel Retail Edge program while working as the principle art director on the Intel account at the CMD agency. When I moved over to Kennedy, the Retail Edge group moved with me.
Our work included the design and development of quarterly promotional campaigns that provided education and engagement for sales associates at big box stores like Best Buy. Deliverables included a range of print and electronic tools that offered speaking points and training that helped sales associates more effectively talk to customers about the features and benefits of Intel products. The material was designed to be fun and engaging so that associates would take the time to learn about the Intel brand and its range of offerings.
My role: Ideation, visual concept development, UX/UI, art direction, production supervision.
Retail Edge Portal Site
To supplement the quarterly promotional kits mentioned above, Intel also wanted to update a web portal that expanded upon the information in the kits and offered further interaction and opportunities for training. Since participation is strictly voluntary, Intel wanted the portal to be enticing and engaging, even beyond the product-based incentives Intel provided to meet their goals.
The site re-design included easy-to-find personal subscription information and guided users through a selection of feature articles, sales contests, and “insider” future product hints. The first design concept utilized a magazine-style format to provide personal account info to the participants through a faux mailing label. The messages in the comps suggested the speed and power of Intel equipment while also speaking to the “gadget geek” through humorous and fun imagery.
My role: Ideation, visual concept development, UX/UI, art direction & layout, image editing.
Tradeshow Booth Focus Concepts
In a tradeshow environment where every exhibitor seems to be visually screaming for attention, these booth property graphic themes took on a subtly different tack: entice curiosity with evocative content. By presenting their position in the form of questions, Intel was able to rise above the din with a virtual whisper.
My role: Ideation, visual concept development, image editing.